Rice to Riches Review

April 02, 2003 In the proud, neverending quest to live up to our caricature, we just had to hit the Rice to Riches opening last night.


The crowd was pulsating, the servers too chipper, the flavors obtuse. We tried the Strawberry Floozy, which tasted like a goopy strawberry sherbert, with lumps -- albeit -- yes -- pleasing lumps. Today we read in a Times article about the phenomenon that the owner "spent a lot of time looking for words that go together." Right-o. (The article also reports that Rice to Riches plans to open four more stores in Manhattan, which means Upper West Side residents should be enjoying the noble grains by early 2008.) Meantime, we'll watch for Jen's review, being that of a serious rice pudding afficionado, which we, alas, are not.